Most real estate agents assume they need IDX on their website. It has been industry standard for years. But the market has changed dramatically, and the data tells a clear story: IDX on an individual agent website rarely drives meaningful traffic or leads anymore. Zillow gets 280 million monthly visitors. Realtor.com gets 101 million. Redfin gets 73 million. Your IDX site is not competing with that. And it does not need to. Here is why you should stop paying for IDX and start

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