Wix Studio 2 Is Coming, Here's My Take
- Jun 30
- 5 min read
Updated: 7 days ago
I've been building with Wix since 2018, and with Wix Studio since it first launched. Along the way I placed 2nd in a Wix Studio hackathon, became the #1 seller on the Wix Studio Marketplace, and I'm a certified Wix Studio partner, developer, and designer.
So when I got a sneak peek at the next version of Wix Studio, I was excited to talk about it. Keep in mind what I saw is early and the final release may look different, but based on what I experienced here's my honest takeaway.
What I Saw In The Preview of Wix Studio 2
The new editor is being built from the ground up. And before anyone panics, full creative control is still there. The ability to design exactly what you want without being boxed in is not going anywhere. What's changing is how you get there.
The biggest thing for me was how AI is being integrated. It's not an AI-first builder where the tool makes decisions for you. It feels more like having an extra set of hands you can pick up or put down whenever you want. Need to generate a new section? Done. Want to start a page with AI and then take over from there? Done. Want to ignore AI completely and design by hand like you always have? Also done. That balance is exactly what I've been hoping Wix would figure out, and from what I saw, they figured it out.
On top of that, there are features coming that designers and agencies have been asking for since the current editor launched. I don't want to get too specific on things that could change before release, but if you've been building in Wix Studio and wishing certain things worked differently, it seems like that feedback landed.
The short version, it's everything I wanted from Wix Studio.
Features to Expect in Wix Studio 2
I don't want to get too specific since things can change before release, but here's what I took away from the presentation"
A new foundation for the editor, aligned with industry standards
An updated and improved editor canvas
Dark mode in the editor
Streamlined design systems, starting with things like buttons
A better way to edit components, like containers, right on the canvas
A better way to incorporate Wix Apps and CMS
An AI assistant that can start a project, generate a new section, build whole pages, or make a site mobile friendly, use it as much or as little as you want, full control stays with you
And more!
Think Wix Studio meets Base44. AI is there as an extension of the designer, not a replacement. And everything you already rely on to work with clients stays intact: handoff, client feedback, content mode, all of it.
Another Editor!?
I know what some of you are thinking. We already moved from Editor X to Wix Studio, now we have to move again?
Yes. And it's necessary.
Wix is moving toward building with industry standards in mind, and that's the right call for a number of reasons. Standards mean better compatibility with the tools and workflows designers already use outside of Wix. They mean new features get built faster because the foundation isn't fighting against itself. They mean less friction when AI gets layered in, since AI tools work best on top of clean, standardized structures, not proprietary one-offs.
Editor X to Wix Studio wasn't wasted work, and this won't be either. Every move Wix has made has built toward a more capable platform. This is just the next one.
How I Think the Transition Will Go
This is my assumption based on how Wix has handled this before, not anything official. When Editor X transitioned to Wix Studio, the new editor launched for new sites first and the old editor kept running alongside it. A migration tool came later. Nobody lost their work overnight and agencies had plenty of time to move at their own pace.
I'd expect the same pattern here. New sites on the new editor first, current Wix Studio running alongside it, migration tool coming down the road. If that's how it plays out, agencies will have plenty of runway to get comfortable before moving any existing client work over.
Why I Still Choose Wix Studio Over Vibe Coding Tools
With vibe coding taking over the conversation right now, I've seen a lot of designers questioning whether platforms like Wix Studio still make sense. My answer is yes, and here's why.
Vibe coding has made it easier than ever to build something that looks like a website. But building is only part of the job. Once you've built it, you still have payments, booking, email marketing, CRM, memberships, analytics, SEO tools, and a dozen other things to connect, configure, and maintain. That's where vibe coded builds start to show their cost, not in the build itself, but in everything around it.
Wix has all of that built in. One ecosystem, one login, one platform that handles the site and the business tools behind it. That's the reason I keep coming back to Wix Studio over other platforms regardless of what else is available. The ecosystem is the product, not just the editor.
With Wix Studio 2, that argument gets even stronger. You're getting the creative flexibility of a custom build with AI speed on top of it, and it all lives inside the same complete platform it always has. That's the best of both worlds in a way that vibe coding on its own simply can't offer right now.
What to Do Right Now
Keep building in the current editor. Your skills transfer and the work you're doing today is not wasted!
Start thinking about how AI can actually help you build, not replace what you do, but speed up the repetitive parts so you can spend more time on strategy and client relationships. The agencies who get comfortable with AI-assisted building early will have an edge once the new editor rolls out.
Use this time to strengthen your client relationships. Loop your clients in now. Let them know updates are coming to Wix Studio so they're not caught off guard later, and so they see you as the one keeping them ahead of the curve instead of reacting after the fact.
Start preparing mentally for new sites to move onto the new editor first, based on how the Editor X to Wix Studio transition went. That doesn't mean touching your current builds yet, just don't assume nothing will change for a while.
A few other things worth doing now:
Document your current workflows so you know exactly what you'll need to rebuild or adjust later
Keep an eye on Wix's official announcements instead of relying on rumors or speculation
Talk to other agencies and designers in the community, shared insight will make the transition smoother for everyone
Don't rush to change anything before there's an official migration path
What's Coming From Allioo Studio
I'll keep sharing as more becomes public. I'm also working on getting the Allioo Studio template catalog ready for what's next and will be documenting that process here and on LinkedIn.
We're doubling down on our templates, improving our designs, and moving into more complex products, all built to take advantage of where Wix Studio is headed.
Buyers of template bundles on allioo.studio will get access to templates built on the new editor once it launches. I'll know more details as the editor gets closer to release, but this is confirmed for bundle purchases.
In the meantime the current catalog is still the fastest way to launch a professional Wix Studio site for your clients today. Browse everything at allioo.studio.
Anthony Johnson is the founder of Allioo Studio and the #1 seller on the Wix Studio Marketplace with 75+ templates across 13 categories.